Virtual Event

LOCAL VIRTUAL EVENT

Pay-Per-Click for Law Firms

Is Your Marketing Strategy Profitable or Just Costing You Money?

Live Event Date:

October 7, 2020

Live Event Time:

3 PM - 4:15 PM (ET)

We invite you to join experts from Google and FindLaw live online for “ Waste Not, Want Not: Avoiding Legal PPC Money Pits . ”

This is designed for all firms, whether you’re doing pay-per-click or haven’t considered it yet, we’ll give you actionable insights into how to make sure your marketing investment will pay you back.

We'll walk you through this and more:

Common PPC mistakes
How to make every PPC dollar count
How to know when it's time to choose a campaign partner

Speakers:

Maresa Friedman

Google

Certified Speaker

Maresa speaks on Digital Marketing, Strategy, and Mobile topics around the country. She is also a TEDx Speaker on Social Media & Generational Impact. She has run teams across 3 continents, 12 countries, and 5 languages. In addition, Maresa has a background in Global Operations, Market Development, Business Intelligence and Advanced Analytics. She is a Social Media Marketing Professor at the University of San Diego. Maresa is a mom of 2 kids under 12 & 13 and a wife to a global fortune 50 executive.

Lesley Mackie

Thomson Reuters

Regional Strategist

Lesley has over 15 years of experience in digital marketing with a proven track record of successful implementation for a wide variety of product and service oriented companies. Lesley has been with FindLaw for over 7 years and in this time has gained extensive knowledge on law firm/attorney marketing, helping her clients maximize their brands’ visibility online.