LOCAL VIRTUAL EVENT

Pay-Per-Click for Law Firms
Is Your Marketing Strategy Profitable or Just Costing You Money?
Live Event Date:
October 7, 2020

Live Event Time:
3 PM - 4:15 PM (ET)

We invite you to join experts from Google and FindLaw live online for “Waste Not, Want Not: Avoiding Legal PPC Money Pits.

This is designed for all firms, whether you’re doing pay-per-click or haven’t considered it yet, we’ll give you actionable insights into how to make sure your marketing investment will pay you back.

We'll walk you through this and more:

  • Common PPC mistakes
  • How to make every PPC dollar count
  • How to know when it's time to choose a campaign partner





Speakers:
Maresa Friedman
Google
Certified Speaker
Maresa speaks on Digital Marketing, Strategy, and Mobile topics around the country. She is also a TEDx Speaker on Social Media & Generational Impact. She has run teams across 3 continents, 12 countries, and 5 languages. In addition, Maresa has a background in Global Operations, Market Development, Business Intelligence and Advanced Analytics. She is a Social Media Marketing Professor at the University of San Diego. Maresa is a mom of 2 kids under 12 & 13 and a wife to a global fortune 50 executive.
Lesley Mackie
Thomson Reuters
Regional Strategist
Lesley has over 15 years of experience in digital marketing with a proven track record of successful implementation for a wide variety of product and service oriented companies. Lesley has been with FindLaw for over 7 years and in this time has gained extensive knowledge on law firm/attorney marketing, helping her clients maximize their brands’ visibility online.
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